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AI Trends: Gurman says Apple faces major AI test this September under new CEO

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Jin10 reports, citing U.S. tech journalist Gurman, that Apple's 2026 lineup includes several ambitious devices the incoming CEO Ternus has been pushing internally for months, including the company's first foldable iPhone and a smart display capable of identifying the speaker and tailoring content for different users.

Gurman says the biggest challenge is extending Apple's decades-long success into the AI era, with September seen as a major test as Apple rolls out a new Siri AI to compete with ChatGPT.

Apple reportedly aims to monetize such AI by charging for features or by integrating third-party apps into the voice assistant, but Siri must first overcome long-standing criticisms of instability and limited usefulness. Early reviews of Siri AI are generally positive.

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