Kweichow Moutai has raised the retail price of its Feitian 53% vol 500ml baijiu at self-operated stores to RMB 1,766 per bottle from RMB 1,753, marking the sixth price hike this year, according to ETNet.

The Feitian 53% vol 1L baijiu was priced at RMB 3,291, up from RMB 3,269. Other products affected by the round of increases include Five-Star 53% vol 500ml, the 53% vol 200ml, and the 53% vol 500ml x 2 baijiu for the Bingwu Year of the Horse edition. Prices for the 53% vol 50ml x 5 Golden Edition and the Feitian 43% vol 500ml baijiu were slightly lowered.

On the iMoutai app, retail prices for Feitian and the 1L version were unchanged at RMB 1,639 and RMB 3,269 respectively. After the adjustment, the Feitian retail price at self-operated stores was RMB 127 higher than on iMoutai.

A store worker said the move followed market conditions and that all self-operated outlets nationwide had implemented the new prices. Kweichow Moutai (Shanghai: 600519) fell 0.51% to RMB 1,309.3 on the day.